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One of the things that made barbering a
lucrative career was that barbers could
supplement their income by selling grooming
products only available through barber
shops. Jobbers, as the suppliers were
called, were naturally eager to have their
products displayed and sold in the shop, and so
provided advertising for the barber shops. Two
examples for Sandahl's are shown below.
Top: "A Hair Style and a Hair Product for Every
Need" proclaims this poster, which shows ten hair
styles and four products. The chart begins with
"Sandahl's Dandruff Shampoo". Across from it is
"Sandahl's Dandruff Tonic". In the first column is
"Massage". Presumably this would be done using the
dandruff tonic. Next down is "Plain Shampoo". This
is carried over from the Fitch barber shop charts.
Presumably the customer would say something like,
'why would I want a plain shampoo when I could have
a Sandahl's Dandruff Shampoo for just a bit more?"
encouraging him to request the higher priced
service. "Haircut" and "Shave", the usual barber
services, are quite far down on the chart, which
also has blanks to write in other services, for
instance flattops or specialty haircuts. The chart
is quite large, measuring 34" wide by 23" tall,
making it stand out in a barber shop.
Bottom: An updated, color version of the chart with
photos of ten haircuts. The listed services are the
same, although the Hair Care Perfect tonic is
replaced by Sandahl's Correct Way tonic. A large
photo of a woman's head appears next to the slogan,
"Love That Sandahl's Man", followed by "Shampoos and
Tonics for DANDRUFF" above the area showing four
grooming products. At the bottom of the chart the
customer is urged "TODAY Take Home What Your Barber
is Using!!" |
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Above:
A magazine ad announces the availabilty of
Stephan's barbershop grooming products for
home use.
Below: "Your STEPHAN Distributor will
install this display stand in your shop
FREE... and he will offer you your choice of
one of these (four) special deals," promises
this ad in a 1961 Barber's magazine.
Below: Close up of the black wire Stephan's
rack. Labeled for and stocked with various
grooming products, these racks became
ubiquitous in barber shops. "We recommend
and sell..." the metal sign atop the rack
proclaims, "Stephan's Professional Grooming
Aids... Sold Only by Barbers".
Below: This ad enclosed with Stephan's
grooming aids alerted the customer to other
products in the line available for home use.
Below: Barbershop card announcing "We use,
recommend, and sell Stephan's Shampoo for
Men". This 8" X 6" cardboard sign has a flap
at the bottom to stand it up in various
ways. It could be bent for a counter or
window ledge display, slipped amid a stack
of grooming product boxes, or cut off to
allow the sign to be displayed in a window
or door.
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Below:
This large, cardboard easel-style sign for
Q.E.D. hair groom has a fold-out leg on
the back, which makes it freestanding.
Q.E.D. stands for Quickly Ends Dandruff.
The top hair groom box is attached
to the display so it can be folded out,
giving a 3 D effect. This sort of display
was once common in barber shops, often
seen on the top shelf of a product display
rack, among portraits of various haircuts.
Below: Q.E.D. dandruff shampoo for home
use, sold in barber shops and beauty
salons.
Below: One reason these large easel signs
graced so many shops was because of the
incentives offered to barbers. This ad in
a 1964 issue of Men's Hairstylist and
Barber Journal offers barbers 50%
profit on sales of Q.E.D. hair groom.
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